Clash-Media Appoints Gavin Stirrat as Chief Operating Officer to help drive next growth phase

  • New COO will help enhance technology developments to streamline and automate campaign processes – ensuring maximum ROI
  • Former Vice President of Strategic Solutions for Advertising.com will play key role in ongoing company expansion
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London, 7th April 2009 – Clash-Media, the Global Lead Generation specialist, has appointed a new Chief Operating Officer to its management team. Gavin Stirrat will be responsible for putting in place new technology structures which will streamline business procedures and automate digital marketing processes. In addition, Gavin will also look at enhancing Clash-Media's data analytics services which will ensure that all of Clash-Media's Online Lead Generation campaigns produce the best possible ROI for its clients, which include 3, Harveys, Hotel Chocolat and Toyota.

Prior to joining Clash-Media, Gavin was Country Manager for online personalised greetings card company, Greetz.com, where he was responsible for the UK sales and marketing operations as well as developing key supplier relationships with companies such as Royal Mail. Gavin Stirrat also worked for Advertising.com, the leading Internet advertising company, for over six years in a variety of positions, his latest being Vice President of Strategic Solutions, where he was involved in establishing and growing an operations team to support international business development.

Simon Wajcenbeg, CEO, Clash-Media: "We are working hard at the moment to secure our position as the number one provider of data solutions that collects and manages consumer data on a global level. The investment we place on recruiting the best possible industry executives is key to our international growth plan and I am confident that Gavin Stirrat will be a pivotal player in enabling the next business phase."

"Clash-Media has gone through considerable global growth over the last couple of years and one of my main roles initially will be to implement procedures and processes to stimulate this growth further," commented Gavin Stirrat, COO Clash-Media. "The economy is going through a challenging time right now, however, Clash-Media's ongoing investment in its technology and its commitment to ensure maximum ROI means that it is in a good position to take advantage of marketers looking to keep a tight rein on their budgets. In addition, the ongoing development into Clash-Media's transparent data network will ensure that when the market turns around the company will be in a strong position to provide the exact services that businesses will require."

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.

Additional information is available at www.clash-media.com

Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433
Email: lsambells@iba-europe.com

Diana Herriott
Marketing Director, Clash-Media
Tel: 020 7096 1963
Email: diana@clash-media.com

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