Clash-Media to show how organizations can meet the growing need for personalized consumer engagement at ad:tech San Francisco

Clash Media will demonstrate how it can enable organizations to identify interested consumers, engage with them and gather the information required to continue that engagement with personalized communication.

New York, April 6, 2010 – Clash-Media, the online customer acquisition specialist, will demonstrate how its Clash IQ philosophy enables organizations to identify, engage and communicate with interested consumers to optimize return on investment at this year’s ad:tech San Francisco, April 19-21, Booth 6069. Recent research from the CMO Council has demonstrated that a high number of consumers opt-out from impersonal contact, and organizations are looking for solutions that promote personalized engagement.

In addition to quick-win customer acquisition campaigns, Clash-Media delivers campaigns that enable organizations to initiate long-term engagements with consumers, to promote sustainable brand loyalty. This approach has significant benefits to the organization’s bottom line, but the challenge for them lies in identifying interested consumers and having the necessary information about them to personalize that on-going relationship.

"More and more marketers are targeting customer engagement as a key deliverable from online lead generation campaigns," commented Christopher Petix, President of Clash-Media US. "The brand loyalty benefits to sustaining long-term communications are significant – but not easy to initiate. At Clash, we have a range of different tools and techniques to identify and engage with consumers – we can then qualify and verify that information and give our clients the opportunity to establish valuable one-on-one communication.

"Every campaign is unique though, which means that we must work in partnership with any marketer looking to gain return on investment from their online spend. We like to understand their overall metrics for success so that we can select the right approach to deliver a successful campaign," concluded Christoper Petix.

Clash-Media will be at ad:tech San Francisco at Booth 6069, from April 19-21. To learn more about its unique Clash IQ approach to identifying, collecting and optimizing information on potential customers through online consumer engagement, please drop by the stand or contact Louise Sambells on +44 (0) 1780 721 433 or via email at lsambells@iba-international.com.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Proactive Online Lead Generation. The company's powerful lead generation network connects advertisers to consumers producing qualified leads, with detailed profiles on their interests, in line with advertisers’ exact specifications.

Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Samsung, Toyota and Cheapflights.

Clash-Media currently has offices in London, New York, Copenhagen, Stockholm, Munich and Paris. It plans to expand into Spain, Italy and Asia-Pacific.

Additional information is available at www.clash-media.com

Duncan Burford
IBA - PR for Clash-Media
Tel: +44 (0) 1780 721 433
Email: dburford@iba-international.com

Matthew Conlin
Clash-Media US
Tel: 212-946-8535
Email: mconlin@clash-media.com

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