StrikeAd and Celtra join forces to offer RTB integrated rich media mobile ads

Partnership will see the two advertising specialists offer mobile-specific rich media adverts that are supported by StrikeAd's Demand Side Platform (DSP)

London, UK – 22 May 2012 – StrikeAd, the London and New York based mobile advertising specialist, has today teamed up with Celtra, the industry leader for rich media advertising and analytics across mobile devices, to offer advertisers the ability to deliver rich media ads via real-time bidding (RTB). The partnership will offer the opportunity to optimise ad campaigns based on which traffic responds well to each rich media ad.

StrikeAd's DSP uses RTB to bid across multiple exchanges and, as a result, can see which traffic works best for the rich media execution. The DSP can then buy more of the traffic that works well for that individual ad. The partnership follows predictions by Google that rich media ads will dominate the mobile ad space by 2015, and an additional advantage for the DSP in driving this growth in rich media is that advertisers will have a better understanding of which audiences respond best to specific components within the ad – whether that's video, social media sharing or games, etc.

"Brand engagement that can drive uplift in the form of a game, competition or film trailer will certainly increase interaction and awareness," said Alex Rahaman, CEO of StrikeAd. "From our experience we have seen that RTB is an extremely effective way to run an ad campaign, and teaming this with Celtra's rich media capabilities will only serve to increase engagement with our clients' audiences."

"Rich media ads create value across the ecosystem, enhancing the consumer experience by delivering more meaningful advertising and improving ad engagement and campaign ROI for advertisers," said Mihael Mikek, CEO and cofounder of Celtra. "Coupling Celtra’s rich media capabilities with the highly effective media buying impact of RTB increases the throughput of high-yield rich media campaigns by allowing advertisers to better match their ads with the best performing inventory."

StrikeAd offers the world's first mobile-specific advertising Demand Side Platform (DSP). It allows media agencies to manage and optimise multiple global mobile advertising campaigns from multiple advertisers from a single platform. Advertisers can buy best performing inventory to provide effectively filtered and optimised sales leads.

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_{About StrikeAd
StrikeAd is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimise and deliver effective global mobile advertising campaigns.}

_{StrikeAd Fusion is a proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time. The platform integrates automated optimisation, tracking and analytics that gives clients unparalleled insight and control over their mobile advertising campaigns. StrikeAd also operates a managed version of the DSP, StrikeAd Engage.}

_{The company was founded in 2010, and manages its global DSP from offices in London and New York. For more information, please visit www.strikead.com}

_{About Celtra Inc.
Celtra offers the most flexible and easy-to-use platform that enables scalable, rich media mobile advertising across native apps and the mobile web on the most popular device platforms. The company's AdCreator lets advertisers easily create, distribute and measure rich media mobile display advertising. AdCreator offers unmatched control for creative campaign execution, cutting-edge ad formats and unified metrics to track and optimise campaigns. Celtra's ads maximise reach because they can run across top mobile ad networks, thousands of premium publishers and DSPs. Leading brands including Adidas, Paramount Pictures, Pepsi, Starbucks, Sprint, Starwood Hotels and Resorts, Wrigley and Volvo have utilised Celtra's ads. For more information, follow-us at www.celtra.com or @CeltraMobile on Twitter.}

_{Celtra is headquartered in Cambridge (MA), with offices in New York City, Los Angeles, Chicago, London (UK), and Ljubljana (SI).}

_{For further information, please contact:
Vanessa Ringel
StrikeAd
vanessa.ringel@strikead.com
+44 (0)20 7290 0380}

_{Claire Grant
IBA – PR for StrikeAd
cgrant@iba-international.com
+44 (0)1780 721433}

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